The portfolio of Miguel Jasniewski The portfolio of Miguel Jasniewski

Molly’s Gluten-Free Bakery

Creating a unique way to launch flatbread into the market.

In spring of 2015, while working at Untitled Creative Studio, long-time client, Molly’s Gluten-Free Bakery, asked us to help them launch their new flatbread product into market. We instantly knew we should pair the launch with the new recipe section that was in the works. A date in March was chosen, jokes were made about Mardi Gras, and then someone said, “Show me your flatbread,” and the rest is history.

Role: Strategy, Concepting, IA/UX, Art Direction, Visual Design

Launching the New Recipe Section

A recipe section was added to the existing Molly’s Gluten-Free Bakery website to help live out Molly’s mission that gluten-free bakery should look and taste like bakery. Recipes included a variety of creative tasty treats and meals, and some featured the new flatbread product.

Flatbread Recipe Contest

Kicking off on Mardi Gras, we launched a social contest soliciting over 4,000 followers on Facebook and 1,500 on Twitter to purchase, create, and submit their flatbread recipe. In-store shoppers were given Mardi Gras beads with directions to participate in the contest.

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The Winners

Molly’s chose three winning entries. Not only did the winning recipes receive cash prizes, they were also professionally photographed and added to the new recipe section.