Following a retail model
Aimed primarily at busy women who make all the health care decisions in their families, the website system we created served as a one-stop access point for health care found in their community. Following a retail model, the site offered widgets that made “shopping” for a physician or services easy and provided quick access points for users to take action. The site included engaging content to help communities discover and learn about health and wellness through articles, videos, and upcoming events and classes; as well as programs and services were cross promoted on each page.
Smart and easy-to-use tools
Meeting the needs of today’s consumers meant making sure we had smart and easy-to-use tools to help them save time. The website offered transaction modules found within the entire site structure to help users find a physician, make an appointment, register for an event, and pay a bill.