The portfolio of Miguel Jasniewski The portfolio of Miguel Jasniewski

Harley-Davidson

105th Anniversary new product launch aimed to inspire and educate customers.

To help celebrate the 105th Anniversary Model Launch for Harley-Davidson, interactive firm, Whitmanhart was tasked with launching the new 2008 model experience online. As one of the lead creatives on the project, I worked with a team to concept exciting and experiential ways for consumers all over the world to not only learn about the new models, but feel inspired to take to the open road on the bike of their dreams.

Role: Concepting, Art Direction, Visual Design

Five unique families

New models are classified into five unique families — each family focusing on emotional ways to connect with different types of riders. From families like the Sportster, VRSC, or Softail, we told engaging stories through beautiful visuals, rich content, and highly-interactive experiences — all encouraging online customers to stop dreaming, and start riding.

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touring

Finding the right motorcycle

In order to allow customers to explore the unique features of each motorcycle offered in each family, we created 360 virtual tours for each bike, photo libraries offering multiple-angle views, and customization options allowing customers to create a bike unique to them by choosing the proper fit, paint options, and accessories. Pages were created for over 30 different motorcycles in 18 different languages.