Babies are our business
As part of a post delivery packet, all new moms and dads were sent home with what we called, “The Mom Community Kit.” Introducing them to educational resources for new parents at the hospital, an online blog offering professions medical advice on a variety of topics, a facebook group to connect with other moms, and a live Twitter stream offering quick tips and tricks daily on parenting.
Learn from medical professionals on our blog
With so much advice on the web for new parents, Wheaton wanted to offer a reliable source of information. Staffed by medical professionals, the Women and Infants blogged aimed to answer real questions submitted by moms and moms to be in the community.
Connect with moms and moms-to-be
We knew how much moms love to talk about their new bundles of joy. Using the Facebook platform we created a means for moms to share socially a photo of their new baby along with a written story.
Follow tips from medical professionals
With a variety of classes to offer, new births to announce, links to the blog, and daily tips to give — we wanted to provide Wheaton marketing teams and medical professionals a quick way to communicate with new moms. So we introduced @wheatonfwi to Twitter followers.
